Lisa M. Goodrich

Director of Marketing & Community Engagement

As Director of Marketing & Community Engagement, Ms. Goodrich is responsible for planning and implementing programs that have allowed the community to enjoy the Laura Street Trio and the Barnett in their current state. She will continue to manage the active and social marketing of the projects throughout construction. As they are completed she will implement a plan that is firmly rooted within the basic tenets of place-making. The marketing plan she has developed for the coming years is event based and focuses on the arts. She also works tirelessly to curate the current and future tenant pipeline that ensures the neighborhood grows cohesively and with vision.

Prior to joining SouthEast Group, Lisa Goodrich advised numerous local arts projects and organizations in their programming, marketing and donor relations. Upon arriving in Jacksonville in 1991 she quickly assumed her role as Marketing Director for Strategic Planning Group, an international land planning company specializing in land use studies for the US Virgin Islands, Jamaica and Guam.

Ms. Goodrich served on the inaugural planning team and as Program Coordinator for First Night Atlantic Beach in 1998 and 1999 where she curated multiple visual arts and performance venues. From 2001-2007 she served on the Board of Trustees for the Beaches Fine Arts Series where she finished her tenure as President. Her primary responsibilities included fund development and managing donor relations, but Lisa also worked very closely with staff on program development, marketing and audience experience.

From 2009-2012 Ms. Goodrich served as a grant panelist for the Cultural Council of Greater Jacksonville. During the course of this work Ms. Goodrich engaged all the major arts organizations in northeast Florida including the Jacksonville Symphony Orchestra, the Museum of Contemporary Art, and the Museum of Science and History. For two years she managed the Cultural Council’s Annual Arts Awards Celebration. In 2014 this prestigious cultural event was held in SouthEast Group’s iconic Marble Bank building allowing the public access to this historic structure for the first time in decades.

She continuously champions the place-making and cultural goals of Jacksonville’s revitalization with local business leaders and other organizations, City Council and government leadership, artists and the community-at-large. Currently she serves on the Board of Directors for the historic Florida Theatre.

Together she and her husband, Tom, actively support many local arts and culture organizations, as well as local and national environmental non-profits and initiatives. They are proud parents of one son, a Civil Engineering student at Clemson University.